The History Of UGG Shoes

Origins and history of UGG boots: from creation to fashion icon

Flashback: it's 1978, somewhere in Southern California. Brian Smith and his band of surfers are really into their hobby, but there's a catch: they freeze as soon as they get out of the water, especially on their feet. No type of shoe does the trick and they all end up shivering. That's when Brian has his moment of genius. His idea? To design a boot that could keep you warm, even in the cold and wet.

Get the picture? That's why today's UGG have this thick, super cosy layer of fur!

Brian, proud of his masterstroke, was sure of what he was doing. He embarked on a marathon of visits to various suppliers to bring his boot, initially named UGG Australia, to life and sell it. It wasn't long before a number of surfers fell for this UGG boot with its ultra-soft double-faced wool. And so, you guessed it, it was the start of an epic journey into the world of fashion for Brian Smith...